Website of my choice review - Battle of the Cheetos
It is a fun little site that promotes the chips, Cheetos, in a clever way. To take part in the battle Puffs vs Crunchy and battle it out for dominance of the internet.
It is a step by step process, very linear. First as you enter you have the option of the skipping the movie intro and going straight through the site. It is simple yet the graphics give it a fun, polished look to the site.
Screen shot of the site
Screen shot of the movie trailer
The steps are basic to enter the site you need to the put your date of birth, choosing you battleground which are different screenshots of websites and then the alliance you side with and so forth.
As i said it is very linear but I think it makes the game more accessible to play and no room for it to be complicated, yet they have given you enough room to personalize your battleground, your alliance and your own battle flag.
Screen shots of the linear process - ie entering your DOB
Screen shot of choosing your battleground image
Screen shot personalizing your own battle flag
There is a marching whistling music playing in the background, and chester the cheetah standing up right with his general beret on. It really gives the impression you are about to enter a fun battle field for the chips.
The branding is identifiable as the main feature is Chester himself, the atmosphere is fun and the animations itself is visually appealing and jovial at the same time.
The layout is very minimal and menu buttons are unobtrusive, as the main hero of the site is about the game, the graphics make up the lack of the site's layout and its linear process in starting the game make it easy, fuss free and straight to the point, which is to battle it out with either the army of the Puffs or Crunchy!!
Overall the look and feel of the site, is clearly identifiable, with Chester being its main feature as you go through the steps to playing the game. Music, colour chosen and visually appealing graphics all add to the overall impression that of a fun battle game.
A memorable site, a clever play making the site a game that is obviously aimed for kids, yet also can be played by adults. They have cleverly made the association of by having fun - playing the game , Cheetos are too all about having fun without actually telling you to buy their product.
Screen shot of choosing which alliance
A very fun site with stunning visuals, a site i would come back to again to enter the fray of Puffs Vs Crunchy!!
Link to the website: http://www.cheetos.com/view/game/battle-of-the-cheetos/
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