Online Store review - Net-A-Porter
A site which you are able to buy high end clothing, shoes, bags, accessories etc. Burning a very very large hole in your wallet or your credit card.
It is a clean, fuss free site. Colour palette is simple and consistently used through out the site, black and white, that doesn't clash with that of displaying their products.
The impression and feel when you first see the site, is clean, elegant, a the look of a vogue fashion magazine.
It even features their own fashion online magazine which feels like you are browsing through one. It is cleverly crafted, artfully posed with models that look like they have just been cut out of a vogue magazine promoting their products.
Screen shot of the main page
Navigating is simple and fuss free. It is clearly defined and size large enough to see. It is a simple drop down menu, showing the sub sections. It is even displayed on the side and a break down of categories of the products of the main category.
Screen shot of mousing over a menu button
Browsing through the products is easy and simplified, fuss free. Products are spaced out enough to give room to each other and do not clash.
Minor downfall is that the prices you see are in Pounds, you can change the area you are in e.g USA and it will change to us dollars but that feature is very small and it is on the top left corner, very difficult to find. It does not have most currency unfortunately, not even the Australian dollar.
Screen shot displaying the products
When you see the products you can mouse over it and it will display how it looks like on a model, you do not see the face of the model, a way for the viewer to imagine themselves wearing the product, instead of relating it to the model if you saw the model's face. A subtle tactic to encourage the viewer to buy the product.
Screen shot of the product image
Screen shot when moused over the image
When clicking on the a product, you are taken to the product information page. The layout is clean and simple. Information is simplified that looks like a file folder with 3 different yet simple categories, e.g Editor's Notes (adding a personal touch of what they think about the product)
Details ( what the materials are etc) and Size & Fit ( how the products fits)
There are various shots of the product taken, that you can browse through to see how the product looks like.
Clicking on the image, brings up a magnifying tool to get a closer look at the image/product.
There is a drop down feature to show the sizes available and right next to it is a size guide link, which brings up the products exact measurements, if you are un sure which size to choose. It also can be viewed in centimeters or inches. There are other tabs whilst viewing the size guides such as how to measure yourself and the charts or the international sizes for clothes, shoes etc.
The information is simple and easy to understand.
Overall the product information page is simple, clean, and makes the product its focus of attention, with its various images of the product to display and easily accessible, the easy to find important information such as product measurements .
There is also a recommendation of other products that go well to the product you are currently viewing, encouraging spending all the more.
Furthermore there are re-assurances for the viewer if considering purchasing products such as, customer help toll free number or you can send it back for free if the product doesn't fit you and get your refund back, if you are worried buying online.
The colours black and white is consistently used and do not clash even on the product information page.
Screen shot of the product information page
Screen shot of the size guides
Screen shot of the product measurements
Screenshot of how to measure yourself
Even when you are about the finalize your purchase. The navigation is consistent, colours as well and the buttons which are of importance are noticeably different such as its size. The process is relatively simple and fuss free. Even if you are un-sure there is refund policy on display and a customer number for help. All of the important information is relatively easy to find for the customer to be at ease with making its purchase.
Screen shot of the finalizing a purchase - No i didn't buy it I'm poor uni student :P
Overall the look and feel of the site is clean, elegantly simple and the impression to that of a fashion magazine - Vogue.
Its simple use of bold colours, black/white and the minimalistic layout ties in with the sites purspose. To display its products in an effective manner, without its products fighting for attention. Finally to make buying their products as easy as possible, hassle free.
They have put alot of attention to the minor details and putting a personal touch with the editors notes on what they think of the product is nice. Being able to look at the various images of the product and zooming feature is handy and easily accessible.
The easy to use and understand guides about the product, size charts and how to measure one's self, are details that really do put the visitor's mind at ease if they are considering buying one of their products. Only downfall i can think of that they haven't put all the currency conversions on to their site.
The process of buying is simple and easy, with constant re assurances on the product information page and when purchasing the product, are all on display and easily accessible, a form of constantly putting the customer at ease and the encouragement of buying their product.
The site is effective and i feel have personally achieved what they intended to do, to encourage spending and put the visitor at ease if they have worries buying online, yet in a professional manner and still giving out a high end fashion vogue magazine feel.
Link of the website: http://www.net-a-porter.com/intl/home.nap
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